Social responsibility as part of the Livity youth marketing agency - Essay Example Society expects corporations to get involved in the community and to act in a socially responsible manner. Customers support companies that are ethical in their dealings with internal and external stakeholders. Social responsibility can be defined as the principle that businesses should contribute to the welfare of society and not be solely devoted to maximizing profits (Investopedia, 2012). A company that believes in the value and importance of social responsibility is the Livity youth marketing agency. “Livity is a socially responsible youth communications agency that works directly with young people every day to produce co-created campaigns and content for brands, broadcasters, charities and local and central government that achieve client objectives†(Livity, 2012). The purpose of this paper is to demonstrate ways to achieve social responsibility at Livity.
